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CASTAWAYS FLYER:

Consensus Games is a company that develops board and card games.  Their latest game was Castaways.  As a member of a team, it was my duty to produce a flyer to hand out at conventions.  It would entice the audience to approach the client's kiosk.
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Flyer Front
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Flyer Back

MULTI-PAY LOGOS:

Multi-Pay was a fictional money management system with three different services.  I needed to design uniform logos for each of the services, and for the Multi-Pay brand itself.
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Main Logo
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Side logo
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Side Logo
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Side Logo

30 SECOND MUSIC VIDEO PREVIEW:

The Song is Interior, SD by The Flashbulb.  I was instructed to create a 30 second music video in After Effects where visual elements had to sync with audio elements.

TITLE SEQUENCE:

I had to build a title sequence in After Effects.

COUNTDOWN SEQUENCE:

I was asked to produce a countdown sequence in After Effects.

BRUSSELS SPROUTS MAGAZINE AD:

Brussels sprouts have had a bad reputation for a long time.  My team was required to make a campaign that would debunk the rumors and reinvent the image of this food.  My teammates decided upon the "poppable" theme.
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Magazine Ad

LOADED MAGAZINE AD:

For this exercise, I needed to develop an ad that would target an impractical audience for a product of my choice.  I chose Loaded, a longboard company.  I addressed independent, upper class, middle-aged woman.
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Magazine Ad

TICONDAROGA MAGAZINE AD:

I was instructed to design an ad that would encourage future Advertising & Promotion majors to start the creative process with a pencil and paper, rather than diving straight into the Adobe programs.
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Magazine Ad

TUNE TAPS AD CAMPAIGN:

As a member of a team, it was my responsibility to make a logo, flyer, and magazine ad for Tune Taps, a fictional record company looking for new talent.
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Logo
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Flyer
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Magazine Ad

BOSE LOGO:

I had to create a new Bose logo that better suited their slogan, "better sound through research."  Bose products have noise canceling technology.  The letter B in this logo represents two sound waves canceling each other out.
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Logo

SHAPE STUDY:

I was asked to build an image with equally noticeable positive and negative spaces using the silhouette of a common object.  I chose a painter's 5-in-1.  Up close, you can see a spiral in the black space that would rotate one way.  Farther back, you can see a spiral in the white space that would rotate the other way.
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Cool Shape

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All works © Michael Yackel 2014
Please do not reproduce without the expressed written consent of Michael Yackel